There are a number of methods possible to redirect pages. Typically, the choice of method will depend heavily on your usage, and what you’re trying to accomplish. For example, there are temporary redirects and permanent redirect. Each of these redirects have a usage case, and can be implemented through a wide array of technologies.
Types of methods to redirect a page
301 – Moved permanently, recommended
302 – Moved temporarily, should be used sparingly
What’s a redirect?
It’s a method to send users and/or search engines to a different URL from the one they originally went to.
301 redirects pass 90-99% of the ranking SEO juice to the destination page. 301 refers to the HTTP status code for this redirect. In most cases, you want to implement a 301 redirect.
302 redirects, are temporary redirects. According to some Google employees, in some cases a 302 redirect may be treated as a 301 redirect. If you are going to leave a 302 redirect in place for a long time, it may become a 301 redirect in Google’s eyes.
Meta refresh redirects are a type of redirect that’s executed when a user hits your page. They are slower, and not recommended. Meta refreshes pass some link juice, but aren’t recommended due to their slow execution, and loss of SEO juice.
SEO Best Practices when redirecting a page to another page
It’s common to redirect one url to another. It’s critical though you observe best practices, otherwise you risk losing SEO value. If your goal is to send both users and search engines to the new page, then you should do a 301 redirect. It’s crucial you remember that when you setup 301 redirects, it takes time for search engines to discover the 301 redirect and credit the new page. This timeline can be elongated, if search engines rarely visit the webpage. Options like 302s, will not pass rankings and/or search engine credit to the new page.
If your goal is to do A/B testing, and and you won’t be redirecting people to the destination page/pages permanently, then you should do a 302 redirect.
What to do when switching domains
If you’re switching domain names, you should be considering a 301 redirect in most cases (assuming you aren’t in a penalty). If you do a 301 redirect, you should redirect each page to it’s new counterpart. According to some Google reps, if you 301 redirect all the pages to the homepage, that could a 404 soft error on all of them, resulting in no SEO juice being given to the domain.
What to do when A/B testing landing pages
If you’re redirecting users to A/B test landing pages, we recommend using a 302 redirect. When you use a 302 redirect for a short period of time, Google let’s the original page you had rank, without interrupting your SEO rankings. This allows you to preserve your SEO rankings while letting you do the A/B test. We typically don’t recommend leaving this in place for an extended period of time. Some Google reps have mentioned that 302 redirects can be treated as 301 redirects, if left in place over an extended period of time. This leads us to believe that if you’re doing A/B testing with a 302 redirect for an extended period of time, this could cause harm to your rankings.
What to do when you change the permalink slug of page
If you change the URL of your page, such as: www.lawyer.com/criminal to www.lawyer.com/criminal-lawyers, then you should a 301 redirect from the original link to the new one. In this case, it’s assumed you tried to improve the SEO friendless of your page, and changed the URL. In this case, you want both users and search engines to see the page has changed – and to give SEO credit to the new page. The 301 redirect will be the safest way to do this.
Google trends is something that helps data analysts diagnose the degree of reaction to events. Trillions of searches take place each year, and Google Trends is a real time dataset of those events on a live basis. Using Google Trends, you can examine and understand what people are searching for – and it provides a unique, and personalized, perspective on what they are interested about. When a news story happens, you can use the data to learn about its occurrence in real time – and be able to react it.
What’s Google Trends Data Represent
The trends data is an unbiased set of Google search data. It’s anonymized, and categorized, and aggregated based on the type of keywords/genre. This makes it possible to both measure, and understand, interest in a particular topic from around the world. This data can be drilled down to the city level, if needed. The Google Trends data is free, and you can search for a specific topic, or a set of search terms. In addition, using Google Trends data, you can see interest in a topic/search term, over time. In addition, you can see interest in the topic on a city level over time. You can filter the data in real time, or non-real time.
Real time will take data from a sample of searches from last 7 days; where as non-real time is a subset of Google’s data that can go back several year, or several hours. The charts in Google trends allow you to see either one, or the other – but not both at the same time. The Google trends data is a very powerful dataset, which can give you ways to analyze what people are searching for in real time, as events are shaping. Google trends can be difficult to compare with other datasets. For example, if you compare Google trends data to Google Adwords data, it will be hard. Google AdWords data is used for analysis of monthly/average search volumes, while Good Trends is designed to dig into granular data.
What are the numbers representing
Numbers in Google trends allow you to understand the magnitude of an event over a period of time. When you look at the trends data, it’s normalized so it’s % based. When you look at an interest over time in Google trends, you look at the interest as a proportion of all the searches on all topics in Google at that exact time and location. When you look at regional search interest in a topic, you’re looking at the search interest for that exact topic in a specific region, as a proportion of all the searches on all topics in Google in that same place and same time.
For example, if you look at the Google trends data regarding Bernie Sanders, you’ll see Vermont has the highest interest in the senator. This is because Vermont has the highest percent of searches for Sanders out of all the searches in the state. It’s likely though, if you looked at the raw data, you would have seen larger states with larger populations rise to the top of the ranks. Spikes in Google Trends data sudden accelerated interests in a topic, compared to normal search volume.
So where’s the opportunity for SEO’ers?
Well, let’s think about this. If you’re able to understand what the trending interest is in a topic – live, that means that you’ll be able to predict new trends before other marketers can. Most SEO’ers base their focus on data taken from Google Keyword Planner. They are “reacting,” to search volume. But say a new trend is breaking out —- it doesn’t have immense search volume YET, but if you are the first person to create a website for it – and optimize for it – then hypothethically, you have a head start. The other marketers won’t know about the industry/niche, until much later – typically 1-2 months, before Google’s keyword planner will be able to report that data.