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April 24, 2017Local SEO and Google Places

Local SEO and Google Places for Small Business Owners

As more and more small business owners, and local businesses, get on the internet, local SEO is becoming more and more important. Years ago, brands were determining how to position themselves more effectively in order to get a high ROI. That was the trend then, the trend now, and one that will remain for the foreseeable future, is small business SEO and Google places optimization. More and more searchers are looking for businesses in a certain niche/industry in a particular location. Whether it be a business in a state, city, or even a local neighborhood. Searchers are looking at all the same facts/details pertaining to small/local businesses as it they were a national brand. Potential clients research and discover pertinent information, like hours of operation, proximity to their location, and more. In essence, local SEO helps those potential consumers finds you.

Whether you’re looking for an NYC SEO Company, or a New Jersey SEO Company, bottom line is – the SEO company you’re going to hire has to be able to optimize you for your local arena. Over the past few years, local search engine optimization has greatly evolved and changed. Our focus at Soni Consultants Inc., is to work directly to target local search keywords which improve your average positions for local keywords rankings. Here’s an example of local search keywords and local SEO: Soni Consultants Inc., is an SEO company that is based in NYC, and therefore services local NYC clients. As a result, we appear for queries like, “NYC SEO Companies,” and “NYC SEO Company.”

Local search is a growing trend. Search engines like Google are becoming smarter an smarter. Such search engines are able to detect where you are exactly. As a result, they are able to geo-target and show you local business owners in your area. As a result of this, traffic is shifting from the national arena to local areas. With the advent of smart phones, more and more traffic is out there!

What is Geo-targeting?

Geo-targeting is a very sophisticated concept that search engines have made a regular practice in only the past 1-2 years. Through geo-targeting, search engines are better able to show you relevant search results by knowing your exact location, and showing you local results.

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